POLITAINMENT SEBAGAI KOMUNIKASI POLITIK: ANALISIS BIBLIOMETRIK BERBASIS DATA SCOPUS (2014-2025)
DOI:
https://doi.org/10.56015/gjikplp.v13i8.1092Keywords:
Bibliometrik, Komunikasi Politik, Politainment, ScopusAbstract
Penelitian terkait politainment mengalami perkembangan seiring dengan kemajuan di era digital sekaligus menjadi bagian dari isu politik kotemporer saat ini, sehingga banyak penelitian yang mengkaji tentang politainment. Pendekatan kuantitatif dengan metode analisis bibliometrik deskriptif dalam riset ini bertujuan untuk mengetahui sejauh mana perkembangan, dampak dan tren global yang muncul pada penelitian politainment, dengan menggunakan kata kunci “politainment” in AND “political” AND “communication”. Penelitian ini meliputi tahap identification, screening, eligibility dan included dengan basis data final 36 publikasi terindeks Scopus dalam kurun waktu 12 tahun, 2014-2025 per tanggal 8 Januari 2026. Hasil penelitian menunjukkan bahwa riset politainment sebagai komunikasi politik didominasi oleh Spanyol dengan puncak publikasi pada tahun 2023, yang berfokus pada konteks elektoral dan representasi tokoh politik, serta banyak dipublikasikan di Media and Communication (Cogitatio Press). Tema-tema utama meliputi digital persuasion, discourse analysis, electoral campaigns, engagement, Instagram, pop politics dan TikTok, dengan electoral campaigns muncul sebagai sebuah novelty yang dihasilkan. Selain itu, penelitian ini juga menekankan urgensi perluasan tema discourse analysis bagi peneliti selanjutnya untuk memahami apakah politainment memperkuat demokrasi melalui partisipasi organik atau justru memperlemah substansi politik demi kepentingan estetika dan hiburan semata.
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