STRATEGI KOMUNIKASI KAMPANYE PERLINDUNGAN DATA PRIBADI DI MEDIA SOSIAL (STUDI KASUS KAMPANYE INSTAGRAM DAN YOUTUBE BADAN SIBER DAN SANDI NEGARA #JAGARUANGSIBER)

Abstract

Mitigation of information security and personal data leaks must be considered. Communication strategy implemented by BSSN in planning, designing, packaging, and delivering messages in the #JagaRuangSiber campaign. The success of the campaign is greatly influenced by the communication strategy implemented, from the planning process that refers to research, starting from macro to micro-condition such as audience research, message packaging, channel/media selection, to concrete realization. In accordance with the New Media Theory in the presentation of Power and Littlejohn. New Media explained by Martin Lister as reported by Denis McQuail, Graphic calibration with varied models is able to provide creative freedom for users in the context of interactive communication. The urgency of delivering informational messages, literacy to the public, the author found The National Cyber Security Agency (BSSN) plays a crucial role in the community's #JagaRuangSiber (JagaRuangSiber) campaign, in cybersecurity literacy. Communication from the social mechanism landscape, the occurrence of changes in the social system The Case Study Method in Descriptive Qualitative research in finding or exploring detailed and comprehensive phenomena and contexts. The 7 C communication model theory stated by Cutlip and Broom as a strategy that includes the goal of optimal exposure of the campaign on social media that is quality and effective Personal Data Protection Law in 11 points of provisions on implementation to the public. New media, with its large capacity for User-Generated Content (UGC), is a short-format algorithm media platform that accelerates the spread of the campaign, often overlooked by its audience.