REDESAIN APLIKASI LOKLOK UNTUK MENINGKATKAN KEPUASAN PENGGUNA DENGAN METODE DESAIN THINKING

Abstract

Loklok is a streaming application widely used for watching movies and television series online. However, several issues related to its User Interface (UI) and User Experience (UX) remain, including unintuitive navigation, suboptimal interface design, and difficulties for users in locating the features they need. This study aims to redesign the user interface and improve the user experience of the Loklok application using the Design Thinking method. The method consists of five stages: empathize, define, ideate, prototype, and test, enabling the development of user-centered design solutions based on users' needs. The redesigned interface was evaluated through usability testing involving 10 participants using the Single Ease Question (SEQ) and the System Usability Scale (SUS) instruments. The evaluation results showed an average SEQ score of 5.66, indicating that participants were able to complete the assigned tasks with a high level of ease. Furthermore, the SUS evaluation yielded an average score of 82.5, which falls into the "Excellent" category, demonstrating that the redesigned interface achieved an excellent level of usability and user satisfaction. These findings indicate that the application of the Design Thinking method effectively produced a more intuitive, efficient, and user-centered interface design, thereby enhancing the overall user experience of the Loklok application.