KEGIATAN HUMAS MELALUI WEBSITE TERHADAP PEMBENTUKAN CITRA PEMERINTAH KABUPATEN ACEH BARAT

Abstract

This study aims to analyze the information architecture, content,
governance, website design, analyzing the image of West Aceh District Government,
and to analyze how much the relationship of public relations activities through the website
(website information architecture, website content, website governance, website design)
towards the image formation of West Aceh District Government. Population
research is a website visitor acehbaratkab.go.id. Population
amounted to 261,943 people and by using Taro Yamane formula obtained
sample of 100 people. The technique of determining the sample using the method
purposive sampling, and accidental sampling. Data collection of this study
using questionnaires. The data collected is processed by using
correlation analysis to see the relationship of Public Relations Activities Through Website
with the image of West Aceh District Government. The results found
that the PR activities through the website of West Aceh which consists of architecture
website information shows good results, website content shows results
the less good, the website governance shows less good results, design
the website shows good results. The findings relate to the image of the Government of West Aceh of personality, reputation, value, corporate identity show average results
nice.