PEMBANGUNAN LITERASI KEUANGAN SYARIAH DAN KEPERCAYAAN TERHADAP MINAT PEMBELIANPRODUK HALAL (STUDI KASUS: MASYARAKAT PHNOM PENH KAMBOJA)

Abstract

The aim of this study was to determine the effect of Islamic financial literacy and trust in the interest in buying halal products among people in Phnom Penh, Cambodia. This study used primary data using a questionnaire method for 90 respondents using a non-probability sampling technique. This research used to develop a model with a multiple linear regression analysis approach to determine the factors that influence the interest in buying halal products in the people of Phnom Penh, Cambodia. The results of the study show that Islamic financial literacy appears to have a positive and not significant effect on the intention to purchase halal products. Trust has a positive and significant effect on the intention to purchase halal products. Simultaneously Islamic financial literacy and trust have a positive and significant effect on the interest in purchasing halal products from the people of Phnom Penh, Cambodia with an adjusted R-Square coefficient of determination of 71.6%.